Northwestern University, Medill School- Evanston, IL
Master of Science in Integrated Marketing Communications
SQL • SPSS • STATA • Aster • Tableau • Excel • PowerPoint • Wentrends • Omniture SiteCatalyst • Google Analytics • Atlas • DFA • Social media monitoring and analysis too... • Radian 6 • Node XL).
English • Hindi • Bengali
Won the Euro RSCG Tatham Award for exceptional performance in the IMC graduate program at Northwestern University. • Recipient of 2011 scholarship sponsored by Chicago Interactive Marketing Association (CIMA). • Award for ‘Outstanding Business Development’ - 2006 and 2007at Sling LLC. • Distinction in Kathak and Creative Ballet dance forms.
Bachelor of Science (BS), Biotechnology
Amity Institute of Biotechnology
Micro Biology, Molecular Biology, Cell Biology, Recombinant DNA Technology, Genetics, Animal Biotechnology, Plant Biotechnology, Biostatistics, Genomics and Proteomics, Bioinformatics, Biochemistry, Biophysics, Instrumentation and Bioanalytical Techniques, Immunology, Environmental Biotechnology
Razorfish - Seattle since Jan 2012
OptumInsight - Salt Lake City, Evanston Jun 2011 - Aug 2011
Graduate Resident: Web Analytics and Marketing Automation
Mahindra Satyam - Hyderabad, India Jul 2008 - Mar 2010
Sling LLC Software Pvt. Ltd. - Chennai, India Jul 2005 - Jun 2008
Manager, Marketing and Business Development
LUPIN LIMITED - Mumbai, India May 2007 - Jul 2007
Graduate Resident: Marketing Research and Strategy
Northwestern University 2010 - 2011
MS, Integrated Marketing Communications
Institute of Technology and Management 2006 - 2008
Amity Institute of Biotechnology 2002 - 2005
Bachelor of Science (BS), Biotechnology
G.D.Birla Center for Education 1987 - 2001
High School, Science (Physics, Chemistry, Mathematics, Biology)
PowerPoint SQL SPSS Google Analytics WebTrends Omniture SiteCatalyst Tableau Atlas NodeXL Social Media Monitoring and Analysis (Alterian SM2 Radian6 Consumer Base Wise Window) Analytics Web Analytics Marketing Research Integrated Marketing Data Mining Segmentation Marketing Strategy Consumer Insights Predictive Analytics Customer Analytics Microsoft Excel Marketing Analytics Customer Insight Omniture Market Research WebTrends Analytics Marketing Social Media Marketing Statistics Predictive Modeling Database Marketing Cluster Analysis Business Development Competitive Analysis Digital Marketing Mobile Marketing CRM Data Analysis Market Analysis Lead Generation Marketing Automation Customer Analysis Strategic Planning Digital Strategy Management Social Media Program Management
Science and marketing innovations, integrated marketing communications, marketing analytics, branding, marketing strategy,various forms of art like dance, painting and acting, social consciousness, eastern and western philosophy, literature and travel.
Honor & Awards:
Won the Euro RSCG Tatham Award for exceptional performance in the IMC graduate program at Northwestern University.
Recipient of 2011 scholarship sponsored by Chicago Interactive Marketing Association (CIMA).
Award for ‘Outstanding Business Development’ - 2006 and 2007at Sling LLC.
Distinction in Kathak and Creative Ballet dance forms.
Sep 2013 to 2000 Senior Consultant, Business IntelligenceRazorfish Seattle, WA Jan 2012 to Sep 2013 Senior Analyst, Customer Insight GroupOptumInsight, United Health Group Salt Lake City, UT Jun 2011 to Aug 2011 Graduate Resident, Web Analytics and Marketing AutomationMahindra Satyam Hyderabad, Andhra Pradesh Jul 2008 to Mar 2010 Business Analyst, Enterprise Content ManagementSling LLC Chennai, Tamil Nadu Jul 2005 to Jun 2008 Manager, Marketing and Business Development for IT solutionsLupin Ltd Mumbai, Maharashtra May 2007 to Jul 2007 Graduate Resident, Marketing Research and Strategy
Northwestern University, Medill School Evanston, IL Sep 2010 to Dec 2011 Master of Science in Integrated Marketing CommunicationsInstitute for Technology and Management Mumbai, Maharashtra May 2006 to Apr 2008 Master of Business Administration in MarketingAmity Institute of Biotechnology New Delhi, Delhi Aug 2002 to Jun 2005 Bachelor of Science
SQL, SPSS, STATA, Aster, Tableau, Excel, PowerPoint, Wentrends, Omniture SiteCatalyst, Google Analytics, Atlas, DFA, Social media monitoring and analysis tools (Alterian SM2, Radian 6, Node XL).
Cognizant Technology Solutions
South Point High School - Science, FIEM - B.Tech(CSE)
My formula for living is quite simple. I get up in the morning and I go to bed at night. In between, I occupy myself as best I can....:)
I stand hither looking forward, realizing that miles to go before i sleep...............
I am as i want to be free!!!!!!!!!!!!!!!!
Support to Payel Bhattacharya for her treatme...
Support to Payel Bhattacharya for her treatment, LFWB