A dispenser for facilitating the unrolling of a spool of fence material arranged in a vertical orientation. The inventive device includes a base member having a plurality of ground-engaging stakes for piercing a ground surface. A rotatable platform is mounted to the basement member and supports an end of the spool to permit the spool to rotate relative to the ground surface. A center rod member extends through a center of the spool and through both the rotatable platform and base member to pierce and engage the ground surface therebeneath. Guy wires may also be attached to an upper distal end of the center member to impart further stabilization of the device.